Photo Shot List — Comfort Pros Heating & Air Conditioning

Photos needed to launch

Pages using photos

Total image slots filled

Delivery specs (share with your photographer)

File format

JPG, high quality (90%+)

Minimum resolution

2400px wide (wider side)

Color space

sRGB

Max file size per photo

Under 3 MB (web-optimized)

Preferred ratio

16:9 landscape (hero photos)

Also useful

1:1 square crops for any social use

Technician working on outdoor condenser unit

Tech crouched or kneeling beside a residential AC condenser, tools visible. Residential backyard setting. Natural light preferred. This is the single most-used shot on the site.

Homepage hero AC Repair hero Reused 4+ pages

Technician working in attic or on air handler

Tech servicing an indoor air handler or working in an attic space. Shows the less visible side of HVAC work. Headlamp or flashlight adds visual interest.

AC Replacement Heating Repair Reused 3+ pages

Technician talking with homeowner at front door

Friendly, professional. Tech in uniform at a residential door, possibly showing something on a tablet or clipboard. Communicates trust and approachability.

Homepage About us City pages

Technician checking ductwork or vents

Tech inspecting a vent, register, or duct connection. Could be crawlspace, attic, or interior. Works for airflow and IAQ pages.

Airflow Solutions Indoor Air Quality

New HVAC equipment being installed or staged

Fresh condenser unit or air handler at a job site, ideally with a tech nearby. Shows "replacement" work rather than repair. Good for AC/Heating Replacement pages.

AC Replacement hero Heating Replacement hero

Thermostat close-up or tech programming thermostat

Smart thermostat on wall (Nest, Ecobee, or Honeywell style), either as a product shot or with a tech's hand adjusting it. Clean, modern home interior.

Thermostats page Homepage services grid

Comfort Pros truck exterior

Company truck, clean and parked. Can be in front of a residential home or at the shop. Shows branding. Ideally taken on a clear day.

Homepage About us Reused across city pages

Full team photo

All technicians and office staff together, in uniform, outdoors or in front of the shop or trucks. Natural light. This is the primary About Us photo.

About us hero Homepage about strip

Owner portrait (professional headshot)

Clean, approachable headshot of the owner. Outdoor or well-lit indoor setting. Used on the About page owner bio section.

About us

Shop / office exterior

Front of the Leander shop or office. Establishes local presence and gives the business a physical anchor. Useful for the About page and city pages.

About us Contact page

Tech in uniform, clean portrait

Friendly individual portrait of a technician in uniform, smiling. Half-body or full-body. Used for team member cards on the About page.

About us team section

Air filter or IAQ product close-up

Close-up of a HEPA filter, UV light, or air purifier installed or being handled by a tech. Supports the Indoor Air Quality page.

Indoor Air Quality

Hill Country landscape or neighborhood aerial

Scenic shot of the Leander / Liberty Hill / Cedar Park area. Could be a street of homes, rolling hills, or a neighborhood from above. Used on city pages. Stock photography is acceptable here.

City pages Used across 8+ pages

Comfortable family indoors on a hot day

Lifestyle shot: family or homeowner relaxing indoors, clearly comfortable. Conveys the benefit of good AC. Stock photography is acceptable here.

Homepage CTA strip Service pages

Heat pump or mini-split system

Clean photo of a heat pump unit or ductless mini-split head on a wall. Useful for heating pages and can supplement the AC replacement page.

Heating Replacement Heating Repair

Notes for the shoot

Uniforms should be clean and consistent. Logo on shirt should be visible in at least a few shots.
Avoid helmets, goggles, or heavy protective gear unless the shot specifically calls for it — residential HVAC work looks approachable, not industrial.
Shoot outdoors in the morning or late afternoon (golden hour) for the most flattering natural light on equipment and faces.
For indoor shots, make sure the home looks like a real Hill Country home — not a staged magazine shoot. Lived-in is fine.
Get a few horizontal (16:9) and a few vertical (4:5) versions of each shot if possible. The vertical crops are useful for mobile.
iPhone photos are acceptable for the optional tier (shots 13-15) if real photography isn't available before launch. Tiers 1 and 2 should be professional.
Shots 13-15 can be sourced from stock (Unsplash, Adobe Stock) if no local photography is available. The site currently uses Unsplash placeholders for those slots.

Delivery checklist

#	Shot	Priority	Pages used
01	Tech at outdoor condenser	Must have	Homepage, AC Repair + 4 more
02	Tech at air handler / attic	Must have	AC Replacement, Heating Repair + 3 more
03	Tech talking with homeowner	Must have	Homepage, About, city pages
04	Tech checking ductwork / vents	Must have	Airflow, IAQ
05	New equipment install / staged	Must have	AC Replacement, Heating Replacement
06	Thermostat close-up or programming	Must have	Thermostats, Homepage grid
07	Company truck exterior	Must have	Homepage, About, city pages
08	Full team photo	Must have	About hero, Homepage strip
09	Owner portrait (headshot)	Nice to have	About
10	Shop / office exterior	Nice to have	About, Contact
11	Tech in uniform, individual portrait	Nice to have	About team section
12	Air filter or IAQ product	Nice to have	Indoor Air Quality
13	Hill Country landscape / neighborhood	Optional	City pages (8+)
14	Family comfortable indoors	Optional	Homepage CTA, service pages
15	Heat pump or mini-split system	Optional	Heating pages